The digital world has covered every aspect of our life. Especially after the COVID-19 pandemic spread all over the world, people had to carry out all communication and business online more than ever before. Growing with the digital world, digital marketing has a significant place because more consumers are becoming online every day.
In order to succeed in digital marketing, individuals/enterprises need to recognize the importance of using the digital security of marketing as well as using various digital marketing channels. Conventional marketing methods can no longer reach people as much as digital marketing. Among people who will use the digital marketing methods to sell the goods or services, maybe the most vulnerable ones are the farmers, agripreneurs.
Because the agricultural community is very weak in digital skills and accordingly in digital marketing; they are so defenceless to the digital threats like pishing, e-commerce fraud etc.; digital safety & security is vital for farmers-agripreneurs who will use online tools to sell the goods/services. Therefore, improving the digital skills of farmers, producers, peasants i.e. agripreneurs through ‘Safe Digital Agri Marketing’ skills is inevitable, and priority is given to increase the digital marketing skills of farmers including safety & security.