Objectives: What do you want to achieve by implementing the project?

The objectives are multifaceted since it aims:

– to empower youth, including those with fewer opportunities, by providing comprehensive digital marketing skills enriched with AI insights

– to bridge existing skill gaps in the digital marketing landscape, enabling youth to thrive in a digitalized world

– to foster inclusivity

– to strengthen the transnational cooperation among youth-focused organizations

– to create sustainable digital platform that continues to empower youth and after its end.

Implementation: What activities are you going to implement?

The project will implement several key activities to achieve its objectives:

– research on best practices and tools in AI-driven digital marketing

– curriculum development

– training sessions for youth workers and trainers

– training sessions for youth and youth with fewer opportunities in all partner countries

– developed virtual handbook for youth workers

– youth-focused multiplier events to disseminate knowledge

-website development to provide a resource platform for youth and stakeholders.

Results: What results do you expect your project to have?

The project expects to achieve several significant results:

– performed research on best practices and tools

– developed Curriculum

– developed Handbook

– youth, including those with fewer opportunities, with enhanced skills in the area

– youth workers/ trainers with enhanced capacities

– transnational network for cooperation

– performed wider dissemination campaigns

– created website (accessible online resource platform that will serve as a lasting repository of knowledge and tools).