{"id":14050,"date":"2020-06-25T06:12:49","date_gmt":"2020-06-25T04:12:49","guid":{"rendered":"https:\/\/inerciadigital.com\/project\/digitour\/"},"modified":"2022-04-21T12:14:32","modified_gmt":"2022-04-21T10:14:32","slug":"digitour","status":"publish","type":"project","link":"https:\/\/inerciadigital.com\/es\/project\/digitour\/","title":{"rendered":"Development of the Digital Marketing Competence of Adult Learners for Small and Medium-sized Tourism Enterprises (SMTEs) in Europe"},"content":{"rendered":"\n

Las tecnolog\u00edas emergentes de la informaci\u00f3n y la comunicaci\u00f3n (ITC) y la digitalizaci\u00f3n han cambiado sustancialmente la forma en que operan las industrias tur\u00edsticas y las empresas tur\u00edsticas deben estar bien equipadas para seguir siendo competitivas y sostenibles, brindar un servicio de calidad, atraer a los viajeros y aprovechar plenamente las oportunidades en el mercado digital. El uso de las TIC y la digitalizaci\u00f3n en el sector tur\u00edstico requieren conocimientos nuevos y espec\u00edficos tanto de los empresarios tur\u00edsticos como de los empleados. Sin embargo, seg\u00fan la Comisi\u00f3n Europea, el 90% de las empresas del sector del turismo est\u00e1n formadas principalmente por peque\u00f1as y medianas empresas tur\u00edsticas (SMTE) de gesti\u00f3n familiar y, a menudo, no pueden atraer y retener empleados cualificados y carecen de la capacidad para desarrollar programas espec\u00edficos de educaci\u00f3n y formaci\u00f3n en competencias digitales. Adem\u00e1s, las instituciones de educaci\u00f3n y formaci\u00f3n formales suelen llegar tarde para incorporar nuevas habilidades que cambian r\u00e1pidamente en su plan de estudios. El resultado final es que los SMTE no pueden aprovechar plenamente las oportunidades que ofrecen los mercados en l\u00ednea y los canales de distribuci\u00f3n, as\u00ed como las nuevas formas de marketing, a saber, el marketing digital. Por esta raz\u00f3n, los SMTE europeos deben mantenerse al d\u00eda con los desarrollos de las TIC y mejorar las habilidades generales de marketing digital y gesti\u00f3n electr\u00f3nica a trav\u00e9s de nuevos programas educativos y de formaci\u00f3n, nuevos m\u00e9todos de aprendizaje \/ ense\u00f1anza y nuevas ocupaciones.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":16369,"template":"","meta":{"_acf_changed":false},"field":[],"projectlist":[1497],"class_list":["post-14050","project","type-project","status-publish","has-post-thumbnail","hentry","projectlist-ended-project"],"acf":[],"yoast_head":"\nDevelopment of the Digital Marketing Competence of Adult Learners for Small and Medium-sized Tourism Enterprises (SMTEs) in Europe - Inercia Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inerciadigital.com\/es\/project\/digitour\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Development of the Digital Marketing Competence of Adult Learners for Small and Medium-sized Tourism Enterprises (SMTEs) in Europe - 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